Brand Developement for BEET Goodness

My objective was to seamlessly blend health and wellness with vibrant visuals. Navigating this creative journey demanded a mix of imagination, commitment, and a grasp of the brand's essence. In the same way that BEET Goodness meticulously sources its premium organic ingredients, my design approach aimed to create visuals that not only stood out but also resonated with the brand's spirited essence. Each decision played a pivotal role in shaping a visual identity as lively and engaging as the vitamin brand itself. To capture this spirit, I introduced playful "BEETY" characters, infused bursts of colours and icons, all working harmoniously to mirror the brand's lively nature.